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jamesp

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About jamesp

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  1. jamesp

    Please change the name!

    Wait was the Taco acronym your handiwork as well? I am in the presence of genius yet again. I digress.
  2. jamesp

    Please change the name!

    You are all right and I was wrong. Take on Helicopters is a stroke of marketing genius. Taco or whatever your going to call it is even better! Carry on with whatever you were doing before I so rudely interjected.
  3. jamesp

    Please change the name!

    Did you even read the initial post? My point is NOT that Take On Helicopters is a universally bad name. It's that it doesn't sound appealing to me as a native English speaker in the US or UK (and I should have added AU). Yet you and a majority of other non-English as first language posters feel compelled to disagree with me. I guess you are in a superior position to know what sounds better in my language/dialect and culture than I am. Since North America, UK and Australia are a tiny fragment of the gaming market why should BIS care, right? A quick Google search reveals I am not alone: http://www.armaholic.com/forums.php?m=posts&id=101142 http://www.armaholic.com/polls.php?id=91#c25938 http://www.facepunch.com/threads/1074621-Rotors-Scoped-Take-On-Helicopters-Coming?p=28942757&viewfull=1#post28942757
  4. jamesp

    Please change the name!

    I sure hope BIS knows who the game is targeted to! This is why they created the product in the first place. They made a conscious decision that the target market is large enough to support a sufficient return on the investment they are making. But knowing the target market is the starting point, not the end point. @nightsta1ker, @LeftSkidRow: You are describing market segments. Helicopter sim fans and BIS enthusiasts are just two measurable market segments (though BIS enthusiasts are a cross-section of multiple segments). The purpose of brand research is to allow the product to transcend known market segments and enter new ones. @cri74: This is actually a useful branding game. Replace the name of successful products with the proposed name of the new product. Does it have the same visceral appeal? Take on Duty (Call of) Take on Autos (Grand Theft) Take on War (Gears of) @BoboCZ: When a consumer evaluates a product for the first time they do so on the basis of brand. Unless the back story is already widely known it will make little to no difference in the initial purchase decision. Here is a parting thought. Based on the number previous posts to BIS forums, every response to this thread has been from the BIS Enthusiast market segment (as defined above). In fact there is a correlation between the most dismissive (and even hostile) with 3,951 and 3,599 previous posts to the most amenable (the name is, "cheesy") with 63 previous posts. Though this evidence is purely anecdotal I would suggest it is representative of what you will find in the wider market.
  5. jamesp

    Please change the name!

    I understand your point, but branding is far more important than you appear to realize. There is real science around predicting consumer behavior. Smart companies invest in the research before rolling out a new product. The goal is to purposefully align a product with a target audience by building authenticity around the product. In this case I believe that the product's name is misaligned with the target market. When the brand experience is not properly planned, it could be the difference between selling 100,000 units and selling 1 million+ units.
  6. jamesp

    Please change the name!

    I doubt if Bohemia wants to filter anyone out of buying their games. You just made my point. If a confusing name decreases sales, we'll see less great games from BIS not more. This is about market penetration, brand perception and sales in the world's largest markets.
  7. jamesp

    Please change the name!

    My point is that it can mean a lot of things in the English language (see below). It just doesn't sound very appealing as the name of a helicopter simulation in my opinion. From Google: assume: take on a certain form, attribute, or aspect; "His voice took on a sad tone"; "The story took a new turn"; "he adopted an air of superiority"; "She assumed strange manners"; "The gods assume human or animal form in these fables" Fail assume: take on titles, offices, duties, responsibilities; "When will the new President assume office?" Fail undertake: accept as a challenge; "I'll tackle this difficult task" Fail accept: admit into a group or community; "accept students for graduate study"; "We'll have to vote on whether or not to admit a new member" Fail meet: contend against an opponent in a sport, game, or battle; "Princeton plays Yale this weekend"; "Charlie likes to play Mary" I assume this is the intended usage - FAIL To acquire, bring in, or introduce; To begin to have or exhibit; To assume responsibility for; To attempt to fight or compete Fail
  8. I don't understand what the name "Take On Helicopters" is supposed to mean. Are you trying to say "Helicopter Challenge" or something to that effect? Even that name sounds dumb. Please hire a U.S. or U.K. branding consultant! I'm a huge flight sim fan but with a name like that you will not be taken seriously in the US/UK markets. Please don't take this the wrong way. This name sounds very strange to my native English speaking ears. Its almost like you came up with the name by going to Google translator. Take it or leave it - but there it is.
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