Question about ofp 2 marketing strategy

[havocsquad]

I was curious on how CM and/or BIS will improve their marketing strategy on advertising OFP 2 when it comes out. ***I think the biggest setback to OFP and OFP-R is the word didn't get out about it fast or good enough to fully satisify the demand for the game in the first or so of it being released.

I'm sure it was sort of difficult for CM or BIS to afford a REALLY expensive advertising of OFP when it first came out in Europe, then the U.S.

It probably won't take a massively expensive campaign to advertise OFP 2 well, but it would hurt to make it more prevelant and well known upon its release by the public.

Let me know what, if anything from someone who can answer this for BIS or CM.

Anyways, thx and anticipating with every moment its release.


Later,

Havoc.

[TheManWithManyIdeas]

The release date will influence the marketing strategy most of all. It is important to introduce this game in an appropriate way in respect to other games that will be released at the same time. However, there is aslo the argument that the game (being hard-core) will not need to be extensively advertised. Hard core gamers will originate from the original release and immediately look for the sequel.

Though perhaps if i were Marketing Executive, i would stress on advertisment the core-features of the game. Simulation.

[Gadger]

Perhaps BIS are doing their big marketing coup by releasing original OFP on Xbox and introducing it to millions of console gamers who would never have heard of it

[Dwarden]

i think that qualite investment into game testers and Q&A staff of game is more important that wasting cash for bombastic advertising ...

of course well placed advertising is always good, but...u really dont need waste in that area, if product is buggy and other problems suffer it ... negative karma take over

[SpecOp9]

One of the ways is OFP for Xbox.

People who have the game on Xbox go "Ohh cool I love this game, oohhhhh! OFP2 for PC you say? Awsome, I'm getting it."

[General Mcclintock]

Wonder if they will do like Valve with Hl2.
Selling their rights to a graphics manufacturer to bundle their game with their hardware...

[HuNtA]

That would be a very smart idea.... BUT NOT MICROSOFT!
They would whip up a cheap knockoff in 5 mins after just looking at it

[Jtec]

Codemasters deffo need to market this game alot more then they did with the first game. Im still talking to people who have never heard about the game and i tell em what it is like and they are like "woah im gonna get that game right away as it sounds brilliant!" If Bis/Cm wanna make more money then they deffo have to get the message out about this great game that BIS have produced because ofp2 could have alot more bigger fanbase if they put a little more effort into the advetisement of the game.

[Tamme]

We need to get all the CS players to join us. My friends play CS and they don't appreciate this great game at all. I can't even get them to test it. CS is fun, but OFP is something really special and awesome.

[Jo Man Dragon]

no, we don't want them....